What is a website and how is it different to a blog? Do you need to have both?
Websites are the most important element of the online world with over 1 billion websites on the internet today. To define a website it is a collection of related web pages, they have various functions but mainly to convey a message and provide information to a targeted audience.
There are many different types of websites including a non-editable brochure website, often referred to as a static site, a dynamic website that involves more user engagement and an e-commerce website for the purposes of buying and selling.
The main difference from a website is that a blog is made up of a series of chronological posts.
Blogs are a type of website that evolved from online diaries and journals in the mid-90’s, the main purpose being to promote a certain topic and create conversation on it.
Some benefits of blogging include assisting with SEO efforts, helps socialise with like-minded people, opportunity for feedback and it raises awareness.
To ensure optimal success from having a website, we suggest having a website with a blogging function to make sure you’re covering all bases and communicating with your audience in as many ways as possible.